& nbsp; & nbsp; & nbsp; On Monday, the German Football Association announced that it will extend the primary sponsorship deal with Adidas until 2018. Cooperation between the two has been more than 50 years, but because of Nike's strong intervention, making the negotiations quite difficult. Finally successful renewal, the German Football League and have expressed dissatisfaction. & nbsp; & n bsp; & nbsp; Adidas joined forces with the German Football Association, who helped the German team won the World Cup three times and the European Cup three times. According to the terms of the new sponsor, Adidas will continue as the German Football Association sporting goods sponsor, providing German men and women at all levels of the national team training, competition and leisure apparel. Retro jordans for sale Adidas from the date of signing, the current sponsor of the annual amount of 11 million euros to 2,000 million euros. From 2011 onwards, the sponsorship fee will increase to 25 million euros per year. Adidas contract also means the German Football Association abandoned Nike out of the conditions, namely cooperation 8 years from 2011 onwards, the total sponsorship amount up to 450 million euro cheap jordan shoes for men s, plus 50 million euros for the development of women's football. & nbsp; & nbsp; & nbsp; Once Nike can contract with the German Football Association, the Bundesliga second division club you can get 18% of the total sponsorship fee of about 81 million euros. The contract with Adidas makes earnings significantly reduce various professional clubs, a total of only 37 million euros. Therefore, three representatives from the professional league contract with Adidas are all voted against, but the Football Association eventually to 6 votes to 3 by the renewal decision. Adidas hold the position, means that the company in Germany, more than 3,000 jobs have been protected. & nbsp; & nbsp; & nbsp; Dr. newly elected to the Football Association professional league main Xilaobaer contract cheap jordans for sale mens with Adidas was unhappy, he believes the Football Association must give a reasonable explanation. Nike Leader Hoyt German Football Association also expressed considerable dissatisfaction with the practice, saying it is & nbsp "the biggest loss in the history of German football, the biggest victim is a German football."; & Nbsp; & nbsp; However, the German Football Federation president Zwanz cheap jordans online iger said he will not accept outside criticism, "I do not care about public criticism, they would not accept such criticism from a worldwide perspective, sponsored by the German national team gained. fee amount is definitely one of the most. "number: 384664-623Japan's well-known shoe shop Mita released a pair of new shoes NIKE colorful eye-catching, this is a signature model will improve inno cheap foamposites vation KOBE 8 NSW LIFESTYLE LE shoes. I do not know if you have a color fringe elements not used shoe impression, in fact, on more than one earlier like vans shoes also have used such elements, such fringe element is like Mexican Blanket (Mexican blankets) color. The entire pair of shoes made of thick canvas uppers, in addition to the heel on the leather material is accompanied by the words K Cheap air jordans for sale OBE signature, which is after the next pair of shoes as casual wear to court is very good. Like they can now be purchased through the online store Mita.& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike as a global brand has enjoyed a high reputation, with annual sales of nearly $ 9.5 billion, but it does not have its own production base. No factories, there is such a hu Retro jordans for sale ge year in sales, it seems incredible, but Nike did. A lot of people have not noticed is a middleman Nike brand, which is its core road to success. In the product life cycles are getting shorter in the background, the traditional approach must have a production base, the risk of a large market. Nike in a way to show the world the new competitive core competitiveness middlemen brand?
Nike of cheap jordans for sale ficially named in 1978, to 1999 global sales reached $ 9.5 billion, into the "Fortune" 500 ranks, exceeding the original industry leader with brands Adidas, Reebok, and known as The past 20 years the world's successful consumer goods companies.
Nike marketing innovation, in that it uses intermediaries brand line, to show their core strengths in the market, and it does not have to establish their own production base, do not produce their own Nike shoes, but in the world Find the best conditions for the production of the manufacturer Nike. And it contracted with producers is not long term, which is conducive to seize the initiative Nike. Select manufacturer's criteria are: low cost, timely delivery, quality assurance. Thus, Nike avoid the risk of manufacturing companies, to concentrate on product research and development, shorten the product life cycle, rapid introduction of new models.
Another marketing innovation Nike in its spread. It uses teen idols such as Michael Jordan, etc. to spread, but also the use of electronic game design Nike's special game. Each time after the introduction of new models, it requested the band to play, spreading a change of thought and quality. Nike's communication strategy to elevate its brand awareness, build brand equity value of its highly recognizable.
Nike's success is that it is focused on doing what they do best, not good to do something to someone else. This has become a new competitive strategy, but mainly for those innovative companies that are best at. This is the old Rockefeller-style entrepreneur challenges.
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