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& nbsp;NIKE sports players staged a myth
2003- 
11-02 15:20:16 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; Print & nbsp; Close attitude of a sports equipment is a way of life. Like NIKE, it spent $ 35 to buy one of LOGO, a company with capital of $ 1,000 shell companies, in nearly half a century, miraculously created a about youth, about the vitality of fashion myth.
NIKE-- Greek goddess of victory "shadow"
1957, the entire world have been driven by a wave of industrial production. Throughout the United States can not get away in the wave of the dawn of youth. In this case, Bowerman and Knight at the University of Oregon just to get to know un cheap foamposites derstanding. Five years later, Knight summed up in Japan from a survey report produced in low-cost, high-tech sports shoes will end German sports shoes in the United States domination. After graduation, Knight went to Japan and where Tiger sports shoe manufacturer. He introduced himself to manufacturers from "Blue Ribbon sports company," he let Tiger manufacturers believe that the United States has a great market opportunity.
Tiger first product arrived in the US in 1962. Knight and Bowerman invested $ 500 per person company founded Blue Ribbon campaign in the US proxy Tiger sneakers. In 1968, the Bowerm cheap jordans online an restructuring Cortez shoes had become Tiger sneakers best-selling products. Within six years, the company's assets from $ 8,000 to $ 1,960,000, the number of employees has grown to 45 from 0 people, and the first Blue Ribbon company's retail stores also opened in Santa Monica, California.
1972, the Blue Ribbon company officially ends and the Tiger's partnership, and the formal establishment of a new young company, named for the Greek goddess of victory NIKE--. Its trademark is the original hook shape spent $ 35, please design a student at Portland State University Department completed. Knight and his cheap jordan shoes for men wife personally NIKET-shirts printed and distributed in Eugene Olympic field, but to see people have asked: "? Who is NIKE"
NIKE--
oven burning out the spark of inspiration
Good luck occurred in an early morning in 1975. On this day, mysteriously Bowerman poured into muffin pan in the rubber, released a new sole style than at the time of any commercially available sports shoes are more flexible in the future to prove popular with runners welcome, creating a market for a while Fury. Since then, NIKE know the importance of research and development of new models, it continued to champion in the athletic f Cheap air jordans for sale ootwear market, with 100 US dollars per pair of shoes, for example, profits are about US $ 20-35. In early 1982, the famous "Forbes" reported NIKE for five years for the nation's most profitable companies, overriding the crown of all enterprises.
Early in 1980, NIKE has become the leading sports industry. NIKEL international companies to develop his career in more than 40 countries. By 1984, the company's assets doubled, reaching $ 91,890,000. However, variable wind go late, REEBOK to replace the new soft leather shoes 1980 hot air traditional shoes, won more than 30% market share, forcing 1987 NIKE has Retro jordans for sale always been to create high-quality shoes for the organization's objectives, but no clear marketing objectives to meet the latest trends, REEBOK successfully swept the athletic footwear market, take into account is that popular.
1988 ?? NIKE seeks anti-power, quality and marketing in order to allow perfect coordination, in addition to the survey market needs and improve the performance of the shoe body, entering after 1990, NIKE barely regain market leadership, but the future is still promising. As the sports shoe market becoming saturated, Wall Street analysts began to question, how many pairs of sneaker cheap jordans for sale s past decades in this world needs?
NIKE had to focus to the other direction, rely heavily on sports-related equipment and clothing to expand brand awareness. Such as: From golf, weightlifting, special glove hit baseball, college football and baseball varsity clothing, NIKE are anxious to portray them in hot demand, in addition to hiking, walking, cycling, cheerleading activities and sails surf board manufacture of special equipment, pulled hard in sales one percent. NIKE restructuring plan at the time of exercise, said: "We want to be a sports company, not just a shoe company."
NIKE--
precedence over Retro jordans for sale the concept design
1991 ??, NIKE became the world's only assets over three billion US dollars of sports and fitness company. Five years later, his assets is increased to $ 6.5 billion - including NIKE apparel industry and the acquisition of the world's largest hockey equipment manufacturer --CANSTAR Sporting Goods Co. In 1997, NIKE Georgia assets from three hundred million US dollars in 1996 fiscal year increased to eight hundred million US dollars. Analysts are predicting NIKE assets will reach more than nine billion US dollars and. These results come from, to help athletes improve their performance.
NIKE designers in Rigby opinion, "Understanding is not a pursuit of fashion trends," Brig emphasized see what others are doing. "That is in the past tense," he could not lead. So, she wants to help the designer understand the problem, not this season is it? What popular next season? But to ask the broader question, what social changes? What's new design trends are? What is the trend in aesthetics? Under the influence of these trends, the consumer's life has changed?
It is this concept, let NIKE enduring. For example, when Lycra order "tight" resurgence of the time. The NIKE will use Lycra in the upper, as will "close" to a fashion foot. Thin, wrap, making sports shoes, such as loafers like nimble dexterity, with a diverse, there will be no center of gravity of feeling. Cycling, roller skating, Skiing, proud to wear this everything, or completely do fashion mix, revealing cool attitude, full uninhibited character.
NIKE shoes, always so comfortable combination. AIRPRESTO, with fashion sense, designed to be light and agile, fit and, to put AIR PRESTO, are like nothing. Strong elastic Lycra material, close but not wrap, let feet full stretch, with invisible pores, never stuffiness hold sweat. Similarly with the NIKE unique air cushioning, non-slip effect of good design, flaunt fashion while allowing feet to enjoy the comfort of sneakers. Even if the price is not Fiji, young but then rush NIKE shoes, for young people, the hook-shaped registered trademark of NIKE, has only a non-well-known manufacturers of sporting goods, and almost equivalent to synonym shoes, whether rich or poor, regardless of demand, NIKE pair of human feet phenomenon, has gone beyond the function selection of shoes, has become a cultural phenomenon.
So, NIKE will say, JUST DO IT, but the fact is that the whole world is JUST NIKE IT.
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